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BARBOUR FOR MARGARET HOWELL

The fourth collaboration with British heritage brand Barbour continues to combine tradition with modernity.

Iconic designs from the Barbour archive have been reinterpreted through the Margaret Howell instinct for proportion, materials, and colour – including a new Kelp colourway developed exclusively for the collaboration – resulting in a collection of considered, functional outerwear with a distinctly contemporary edge.

Directed by Margaret and photographed by Matt Healy in the streets surrounding the Margaret Howell design studio, the campaign features company colleagues wearing pieces they have personally selected from the collaboration, styled with their own wardrobe favourites.

Jody Rogac has collaborated with MHL. for the past three years. Her work for AW25 exemplifies the alchemy that she creates with daylight, and the sensitivity and integrity of her portraiture.

VIEW THE PORTRAITS